What Kinds of Reviews Can Be Removed From Yelp? Receiving a negative review can make you feel terrible. You log onto Yelp, keen to read praise from satisfied customers, but instead your heart sinks as you set eyes on an angry or disappointed comment from a customer. Your first instinct [...]
Online reviews are obviously essential for restaurants and hotels, but why would other businesses need them? The truth is that reviews have a search engine optimization benefit for all businesses, even those in industries that have not traditionally relied on reviews to attract customers. Modern consumers see reviews ant ratings [...]
Consumers are online 24 hours a day, 7 days a week looking for the products, services and information they want. So how do you make sure they find you and your website? Simple: specific, targeted searches through search engines. Every businessperson knows how to employ Search Engine Optimization to attract [...]
Mobile matters. With more mobile devices on earth than people, and more people using mobile to access the Internet than a computer, it’s a platform that cannot be ignored. Moreover, it allows potential customers to find you, right when they are near you. If you are not taking advantage of the [...]
Optimizing for the world’s second largest search engine. With the news spreading fast that YouTube is now the second most used search engine on the Internet many folks are re-thinking a few things from the search perspective. The obvious message: people love video. Let’s start with the most obvious message this news brings us [...]
Google Funnel’s Impact on Conversion Optimization Among the greatest advantages of interactive marketing is that it is extremely measurable. Return on investment can be clearly calculated by looking at analytics that measure innumerable actions within your website, including how many times you successfully converted a user. A conversion is defined as a user completing [...]
The wisdom of “The Producers” ultimately fails against the wisdom of Google. “What was that?!” Max Bialystock exclaims. Leo Bloom clears his throat and meekly repeats “under the right circumstances a play with poor reviews and that is a flop could make as much money, or more, than one that [...]
