Birds Choice

Gold Addy – Best e-commerce

Birds Choice is an e-commerce site for bird enthusiasts. Built with Drupal and Solr, it features faceted product navigation and even faceted product categories. Users can also find products and information based on bird species. The site utilizes many e-commerce strategies to drive conversion such as related products, featured products based on user type, coupons and discounts, and suggested products in the checkout process to name a few.