Everwhite

Addy Award – Best e-commerce under $50k

The clean white aesthetic of the Everwhite Boards site exudes the company’s brand, a brand that makes the whitest boards that stay white longer than any other brand. This X-Cart site features all of the e-commerce conversion drivers like featured, recommended and related products based on user type, standard and variable products, private pricing catalogs, in-line cart behaviors, custom sizing, and samples that are delivered via the cart. The cart is also tied to a CRM which in turn segments a robust e-mail campaign.