Kronos

Gold Addy – Best Website Design – User Experience

Kronos is the world’s largest time management and employee tracking software company. Their offering “Essentials” was offered to small to medium size businesses across a handful of verticals. The Kronos Essential site was my first foray into content personalization. This being 2007, there were no dynamic methods such as marketing automation to personalize content. The Kronos Essential site morphed based on simple user choices based on their industry, their role at their company, and/or their business challenge. Selecting any criteria would load content, navigational choices, related and suggested content and imagery targeted more closely to the individual user.