Project Description
As part of Wisconsin Economic Development Corporation’s talent attraction campaign we targeted transitioning service members – those leaving the military and looking for the place to call home as a civilian. The campaign involved massive multi-channel reach including connected TV, advanced predictive digital ads, a large section of the new InWisconsin website (I also did the UX and UI of that entire website), print ads, geo-targeted digital ads, and experiential elements such as the unique iPad app featured here. I participated both hands-on and as a director at Nelson Schmidt, WECD’s agency.
The app was used on-site in kiosks at trade show-like events that transitioning service members are required to attend. The app invites the user to choose six photos that depict what they are looking for in a post-military life. The photos were linked to seven pillars such as Family Life, Education, Outdoor Activities, etc. The app then personalized the rest of the experience showing how Wisconsin is the perfect choice for the chosen values.
When the user finished the app experience they are invited to enter their email. The app then produces a PDF of the personalized experience and sends it to the user via email.